What's it Worth - Free Antiques & Collectables Price Guide

Elsie the Cow collectibles and price guide

Please share on your social media

When Stuart Peabody, Borden’s director of advertising, conceived Elsie the Cow in the 1930s, he might not have envisioned her transformation into a beloved cultural icon. Elsie was born from a mission to shift the skeptical perception of dairy processors, serving as an emblem of trust and quality for the Borden Dairy Company. In this feature we take a look and the history of Elsie the Cow with particular reference to Elsie the Cow collectibles, Elsie the Cow merchandise and Elsie the Cow memorabilia with a price guide of a few items.  (Elsie the Cow Collectibles on ebay).

Vintage Elsie the Cow Creamer Borden Dairy Company
Vintage Elsie the Cow Creamer Borden Dairy Company. Sold for $60 on ebay, August 2023.

 

Her magnetic charm was undeniable. By 1939, Elsie graced the pages of general magazines. The public’s embrace was so warm that a real-life cow was chosen to personify her, making appearances nationwide.

Vintage 1950s Elsie The Borden Cow Advertising Doll
Vintage 1950s Elsie The Borden Cow Advertising Doll. Sold for $45 on ebay, September 2023.

Elsie’s fictional life was a fairy tale. She married Elmer the Bull of Elmer’s Glue fame, and together they welcomed calves, Beulah and Beauregard. In 2000, her legacy was stamped when she was honored as one of the top 10 ad icons of the century. Beyond accolades like “Queen of Dairyland” in Wisconsin and being named honorary chief of the Seneca Indian Tribe, Elsie boasts whimsical academic honors, such as Doctor of Bovinity and Doctor of Ecownomics.

Borden Elsie the Cow cream and sugar set 2pcs Mr and Mrs
Borden Elsie the Cow cream and sugar set 2pcs Mr & Mrs. Sold for $29.99 on ebay, July 2023.

Beyond the Dairy Aisle: Elsie the Cow Collectibles Charm

Elsie’s charm was not confined to ads. Her likeness inspired a vast array of collectibles, cherished by enthusiasts worldwide.

1950s ELSIE THE COW A Trip Through Space comic book Advertising Booklet
1950s. ELSIE THE COW A Trip Through Space comic book Advertising Booklet. Sold for $22.99 on ebay, July 2023.

Ceramic enthusiasts revel in Elsie figurines, ranging from dainty trinkets to substantial decorative items. Toy collectors hunt for vintage Elsie plush toys and wind-ups from the mid-20th century. Home chefs and nostalgia lovers alike seek out kitchenware adorned with Elsie’s face, be it milk bottles, plates, or mugs. Original magazine ads, especially from Elsie’s earlier days, offer a peek into the bygone era of advertising, making them a favorite among collectors.

Vintage 1950 The Borden Co Elsie Cow Coffee Mug Cup
Vintage 1950 The Borden Co Elsie Cow Coffee Mug Cup. Sold for $15.62 on ebay, July 2023.

Additionally, pins, badges, postcards, and books featuring Elsie and her adventures offer not just a nostalgic charm but a testament to her lasting influence.

Elsie the Cow Postcard Collection
Elsie the Cow Postcard Collection. Lot of over 40 postcards featuring Elsie the Cow, the longtime mascot of the Borden Dairy company. Also featuring her boy friend Elmer, and her famous cowdillac travelling van. One shows her at the World’s Fair. What a famous cow. Elsie the Cow was developed as a mascot in 1936 to symbolize the “perfect dairy product”.Sold for at Holabird Western Americana, August 2021.

Elsie the Cow is a masterclass in branding. She transitioned from an advertising campaign to a cultural phenomenon, captivating generations. From kitchen counters to collectors’ shelves, her legacy stands strong, reminding us of a simpler time when a dairy cow could capture a nation’s heart.

Related
Charlie Tuna Collectibles information and price guide
Reddy Kilowatt Collectibles information and price guide
How the Jolly Green Giant became an American Icon
Cap’n Crunch Collectibles information and price guide


Please share on your social media