For 75 years, Breyer Horses has captured the imagination of horse lovers and collectors worldwide. What began as a single model horse designed for a Western-themed clock in 1950 has evolved into a globally recognized brand, producing some of the most sought-after equestrian collectibles. With its commitment to craftsmanship, attention to detail, and dedication to the model horse hobby, Breyer continues to bring the spirit of the horse to life.

The Birth of Breyer Animal Creations

Breyer’s story begins in 1950, when the Breyer Molding Company was commissioned by the Mastercrafter Clock Company to produce a Western Horse figure to adorn one of their clocks. The model was so popular that Breyer retained the mold and began producing it separately for Western stores and Woolworth’s. The success of this horse model led to the formation of Breyer Animal Creations, which quickly expanded to include a variety of breeds and styles.

In 1984, Breyer was acquired by Reeves International, a New Jersey-based toy and collectibles company. Under Reeves’ leadership, Breyer expanded its reach, introducing new models, limited editions, and BreyerFest, an annual event celebrating model horse collecting.

The Model-Making Process: Craftsmanship in Miniature

Breyer models stand out due to their meticulous craftsmanship. Each model starts as a clay sculpture, often created by leading equestrian artists. Once the design is finalized, it is transformed into a steel mold, into which cellulose acetate is injected under high pressure to form the horse’s body.

After cooling and assembly, each model is hand-painted, using airbrush techniques to create lifelike shading and coat patterns. Every Breyer horse features unique markings, ensuring that no two models are exactly alike. The company produces models in four primary scales:

• Traditional (1:9 scale) – The largest and most detailed models
• Classic (1:12 scale) – A mid-sized option for play and display
• Stablemates (1:32 scale) – Compact and ideal for collecting
• Mini Whinnies (1:64 scale) – The smallest Breyer models

Breyer’s Iconic Horses and Special Editions

Breyer has honored many real-life horses and legendary equestrian figures. Some of the most famous include:

• Secretariat – The 1973 Triple Crown champion
• Misty of Chincoteague – The beloved Marguerite Henry book character
• Valegro – The Olympic dressage champion
• Big Ben, Gem Twist, and Touch of Class – Renowned show jumpers
• Phar Lap and Man O’ War – Legendary racehorses

Breyer also produces special decorator models in non-traditional colors, including gold, silver, blue (Wedgwood), and dappled finishes. These limited-edition models have become some of the most valuable and collectible pieces.

BreyerFest and the Model Horse Hobby

Since 1989, BreyerFest has been a cornerstone event for collectors and horse lovers alike. Held annually at the Kentucky Horse Park, the festival features real horses, model horse shows, guest artists, and exclusive Breyer releases. The model horse hobby has grown significantly, with collectors customizing models, crafting detailed miniature tack, and hosting photo and live model horse shows.

The 75th Anniversary Collection: Honoring Breyer’s Legacy

In 2025, Breyer is celebrating 75 years with a special collection of Traditional models, each featuring:

• Hidden mini Breyer horse silhouettes in their coat patterns
• A commemorative 75th Anniversary belly stamp in silver

This milestone collection honors Breyer’s rich history and its impact on generations of collectors.

A Timeless Hobby

From its humble beginnings as a clock ornament to its status as the premier model horse brand, Breyer has remained a favorite among horse lovers for over seven decades. Whether you’re a seasoned collector, a young horse enthusiast, or simply appreciate the artistry behind each model, Breyer Horses continue to capture the spirit, beauty, and diversity of the equestrian world.

With new releases, special editions, and ongoing innovations, Breyer’s future is as bright as ever. As they mark their 75th anniversary, one thing is certain—Breyer is here to stay, inspiring the next generation of horse lovers.

For more information visit BreyerHorses.com