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An Introduction to the Memphis Milano design movement

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The Memphis Milano design movement, which emerged in the early 1980s, is renowned for its bold, eclectic aesthetic that defied the norms of functional design and embraced a playful, postmodern approach. Founded in Milan in 1981 by Ettore Sottsass and a collective of young designers, the Memphis Group sought to challenge the status quo of modernism and its adherence to minimalism and functionalism. Their work, characterized by vibrant colors, geometric shapes, and unconventional materials, became a radical departure from the subdued elegance of the era. We include some key design pieces by members of the group, along with some realised prices at auction.

A Memphis Milano Freemont cabinet designed by Ettore Sottsass, designed 1985
A Memphis Milano Freemont cabinet designed by Ettore Sottsass, designed 1985. Sold for £2,800 at Bonhams, Woolley & Wallis.

The movement’s name was inspired by the Bob Dylan song “Stuck Inside of Mobile with the Memphis Blues Again,” which played repeatedly during their first meeting.

The movement’s name was inspired by the Bob Dylan song “Stuck Inside of Mobile with the Memphis Blues Again,” which played repeatedly during their first meeting. This serendipitous moment set the tone for a design philosophy that was as much about breaking boundaries as it was about creating visually arresting objects. Memphis Milano designs often featured laminates, terrazzo, and plastics, materials considered mundane or even tacky, but were reimagined in ways that highlighted their aesthetic potential rather than their practical uses.

Michele de Lucchi a Fortune Dining Table for Memphis c1982
Michele de Lucchi a Fortune Dining Table for Memphis c1982. Sold for £1,300 at Roseberys London, April 2021.

The debut collection of Memphis Milano in 1981 caused a sensation in the design world. Pieces like the iconic Carlton bookcase, with its totemic form and riotous color palette, and the playful Casablanca sideboard, exemplified the group’s daring approach. These designs were not merely furniture but statements, each piece challenging the viewer to reconsider the purpose and meaning of design. The group’s work often drew on influences as diverse as Art Deco, Pop Art, and the emerging digital culture, blending these elements into a cohesive, if visually chaotic, whole.

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The Memphis movement extended beyond furniture to encompass textiles, ceramics, glassware, and interiors. This holistic approach ensured that the Memphis aesthetic could permeate every aspect of a living space, creating environments that were immersive and intensely personal. Despite the initial shock and some criticism from traditionalists who found the work garish and impractical, Memphis Milano garnered a significant following. The movement’s emphasis on individual expression and its rejection of conventional design rules resonated particularly with the younger generation.

Nathalie Du Pasquier Memphis Milano Table Model Madras
Nathalie Du Pasquier Memphis Milano Table Model Madras. Sold for 3000 Euros at Kunst & Design Auktionshaus Schops, November 2022.

Ettore Sottsass, the charismatic leader of the group, was instrumental in steering its vision. His background in architecture and industrial design, coupled with his interest in literature, anthropology, and art, informed a multidisciplinary approach that became a hallmark of Memphis. Under his guidance, the collective produced work that was both provocative and influential, leaving an indelible mark on the design world. Other notable designers of the group included Michele De Lucchi, Shiro Kuramata, Massimo Iosa Ghini and Nathalie Du Pasquier.

SHIRO KURAMATA Memphis Milano Secretaire Ritz Desk 1981
SHIRO KURAMATA Memphis Milano Secretaire Ritz Desk 1981. Sold for 4500 Euros at Bonhams, September 2023.

Though the original Memphis Group disbanded in 1987, the impact of Memphis Milano continues to be felt. Its influence is evident in contemporary design, where eclecticism and boldness are often celebrated. The resurgence of interest in Memphis designs in recent years, particularly among younger designers and collectors, speaks to the timeless appeal of its audacious, rule-breaking spirit. Exhibitions, retrospectives, and high-profile auctions have further cemented its status as a seminal movement in the history of design.

Massimo Iosa Ghini Memphis Sideboard Model Bertrand
Massimo Iosa Ghini Memphis Sideboard Model Bertrand. Sold for 4600 Euros at Kunst & Design Auktionshaus Schops, May 2022.

Notable collectors of Memphis Milano design have played a crucial role in preserving and promoting the movement’s legacy. Among them is Karl Lagerfeld, the iconic fashion designer, who famously filled his Monte Carlo apartment with Memphis pieces, highlighting their bold and unconventional appeal. David Bowie, the legendary musician, was another avid collector, whose extensive collection of Memphis furniture and objects was auctioned posthumously, garnering significant attention and high bids. Additionally, the influential design collector and gallerist, Dennis Zanone, has amassed one of the most comprehensive collections of Memphis Milano pieces in the United States, often lending them to museums and exhibitions to educate and inspire new audiences.

In summary, the Memphis Milano design movement was a vibrant, rebellious force that challenged the conventions of its time and left a lasting legacy. By embracing a postmodern aesthetic that celebrated color, form, and whimsy, the Memphis Group redefined what design could be, creating a body of work that continues to inspire and provoke to this day.

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