Mattel,
Inc. has announced that Barbie®, the world’s most popular
fashion doll, will make her stage debut in "Barbie™
Live in Fairytopia!," a live theatrical stage show for
girls and their families. In partnership with Clear Channel
Entertainment Productions, Mattel will bring the magical world
of Fairytopia™ to life in approximately 80 cities across
North America beginning in Spring 2006.

Mattel’s venture into live theatrical entertainment follows
the successful release of five Barbie™ movies that represent
a combined 24 million units sold worldwide and more than 25
weeks of No. 1 status on the Nielsen Video Scan Charts (posted
by Billboard.com). The March 2005 release of "Barbie™
Fairytopia™" is the Barbie™ Entertainment brand’s
most recent direct-to-video success, introducing girls and moms
to a new fantasy world of adventure filled with playful pixies
and fantastical fairies. The "Barbie™ Live in Fairytopia™!"
tour will similarly feature a captivating storyline, original
songs and an elaborate stage production with glittery "flying"
fairies to delight and enchant audiences of all ages.

"This exciting move into live entertainment is part of
our long-term brand franchise plan for Barbie®, and it allows
girls to experience Barbie® in even more ways that are relevant
to them," said Matt Bousquette, President of Mattel Brands.
The ‘Barbie™ Live in Fairytopia™!’ tour builds on
the success of the Barbie™ Entertainment franchise, which
includes five chart-topping films, a smash hit CD and now live
entertainment."

"We are proud to extend our expertise as a leader in family
programming to this new and exciting partnership with Mattel,"
says Scott Zeiger, Chairman/CEO of Clear Channel Entertainment
Productions. "Mattel has been able to consistently delight
consumers with bold new entertainment offerings, and we are
pleased to partner with them to present this highly anticipated
tour."

With a core audience of girls three to eight years old, "Barbie™
Live in Fairytopia™!" will be presented at theaters
in major markets across North America, including New York, Los
Angeles, Chicago and Dallas. In addition, exclusive show merchandise
will be available for purchase at show venues. Performance schedule
and ticket information will be available on Barbie.com in the
coming months.

For more details visit the Mattel.com
web site.

Visit the WCN Barbie information
pages and message boards.