For Earth Day 2014, Disney have released this adorable pin inspired by DisneyNature “Bears.” This pin has a base metal gold frame and contains an image of bears from this new motion picture.

The film focuses on a year in the life of a bear family as two impressionable young cubs are taught life’s most important lessons. Set against a majestic Alaskan backdrop, their journey begins as winter comes to an end and the bears emerge from hibernation to face the bitter cold. The cubs’ playful descent down the mountain carries with it a looming threat of avalanches.  As the season changes from spring to summer, the bears must work hard to find food. “Bears” captures the fast-moving action and suspense of life in one of the planet’s last great wildernesses, Alaska.

Directed by Alastair Fothergill and Keith Scholey, “Bears” arrives in theaters April 18, 2014, just in time to celebrate Earth Day on April 22. If you see “Bears” opening week, DisneyNature will make a donation to the National Park Foundation through the Disney Worldwide Conservation Fund to protect wildlife and wild places.