Beatrix Potter Plush collection unveiled by GUND

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A brand new collection of plush soft toys, inspired by the characters from the iconic Tales written and illustrated by Beatrix Potter, is to be unveiled by the prestigious company, GUND, in January 2014. Signalling a unique collaboration between two heritage brands, both loved around the world, the launch will feature five of Miss Potter’s most appealing characters in a range of sizes.

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Beautifully made by hand in GUND’s trademark style using soft tactile plush and with careful attention to detail, the charismatic Peter Rabbit leads the collection. He is portrayed in his famous blue jacket with pockets and buttons as drawn by Beatrix Potter in her charming illustrations for the Tale, which was first published in 1902. Made in three sizes and as a keyring, Peter Rabbit is joined by the adorable Flopsy, the capable Mrs. Tiggy-Winkle and the gullible Jemima Puddle-Duck in the same selection of sizes, and by a handsome Benjamin Bunny as large and medium toy only.

Each plush soft toy reflects the character’s unique personality and exquisitely recreates Beatrix Potter’s original drawings right down to Benjamin Bunny’s red and white spotted handkerchief and Mrs. Tiggy-Winkle’s white cap, emoting the collection will be highly collectable, as well as cherished by younger fans of the stories.

In keeping with the prestigious and much-prized qualities of the plush collection, hang tags for each soft toy have also been created. The small plush toys and keyrings will be sold together as well as individually.