Collecting Articles and Features

From Tradition to Treasure Exploring the World of Hallmark Keepsake Ornaments Collecting

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Since debuting their inaugural collection of 18 Christmas ornaments in 1973, Hallmark has woven itself into the fabric of American holiday traditions. In 2023, the iconic company proudly commemorated its 50th Anniversary, marking a half-century of spreading joy and nostalgia through their beloved Hallmark Keepsake Ornaments. Ornaments are now made all year around for all sorts of events and holidays including Easter and Halloween.

2013 Club Exclusive Halloween Wicked Witch of the West
2013 Club Exclusive Halloween Wicked Witch of the West

Throughout the years, Hallmark has curated a diverse array of ornament ranges, each encapsulating various styles and themes. From whimsical characters to classic symbols of Americana, these miniature treasures have captured the imaginations of collectors worldwide.

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Hallmark continually evolves its offerings, introducing new ranges while retiring others to keep their collections fresh and exciting. Some ornaments, available for just a single year from their issue date, have become highly sought-after, fuelling a vibrant secondary market. Collectors eagerly seek out early and rare pieces to add to their cherished collections. Among the current ranges, Hallmark enthusiasts can explore a plethora of themes to suit every taste. From the sleek designs of the Classic American Cars series to the whimsy of Disney and Peanuts characters, from the thrill of NFL fandom to the enchantment of Harry Potter and Disney Princesses, there’s something to delight every collector.

Mork from Ork Hallmark Ornament
Mork from Ork Hallmark Ornament. Released in 2013.

The Hallmark Keepsake Ornament Collector’s Club

At the heart of the Hallmark collecting community lies the Hallmark Keepsake Ornament Collector’s Club, boasting the title of the largest of its kind in the United States. Membership offers a host of exclusive benefits, including access to two members-only ornaments, the opportunity to purchase exclusive pieces, a subscription to the club newsletter “For Keeps,” an annual Dream Book catalog showcasing Keepsake Ornaments, and a personalized membership card.

Hallmark 2022 NFL Kansas City Chiefs Patrick Mahomes II
Hallmark 2022 NFL Kansas City Chiefs Patrick Mahomes II

As Hallmark Keepsake Ornaments continue to enchant collectors and holiday enthusiasts alike, they serve as more than mere decorations – they’re vessels of cherished memories and catalysts for connection. Whether commemorating a special moment or simply bringing joy to the season, these miniature works of art hold a special place in the hearts of those who treasure them. As Hallmark embarks on its next half-century of holiday magic, one thing remains certain: the enduring appeal of Keepsake Ornaments and the sense of community fostered by the Collector’s Club will continue to brighten homes and hearts for generations to come.

Mork and Mindy Collectibles

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