A Very Rare 1958 Rolex ‘James Bond’ Wristwatch Sells for $74,500 In Heritage Auctions’ Timepieces Event.

A circa 1958 very rare Rolex Ref. 5510 Oyster Perpetual Submariner wrist watch, famously known as the “James Bond” Big Crown Wristwatch, sold for $74,500 at Heritage Auctions’ May 19 Timepieces Signature® Auction.

“The 5510 is by far the rarest of the Submariner models,” said Jim Wolf, Director of Fine Timepieces at Heritage Auctions. “This reference was in production for approximately one year only and made in very small numbers. This particular watch is an extremely fine example of this iconic timepiece.”

The auction offered a tremendous variety of nearly 400 watches showcasing the finest craftsmanship in horology, spanning a 350 year period, with a featured grouping from a Mid-Western family leading the way.

“Wristwatch collectors will have a tough time deciding which of the 100 plus Rolex watches to focus on,” said Wolf before the auction, “as well as choosing from among the superb examples from Patek Philippe, Audemars Piguet and many others.”