Swatch

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The Swatch watch was launched in 1983, and in the intervening period it has developed into a functional art form. The watches were water-resistant, shockproof, available in range of bright colours and originally developed as an affordable, low-priced, and expendable product. Collectors viewed them differently and with two new collections a year to choose, great colours, unique designs and ever increaing inventiveness, it is not surprising that the Swatch watch became collectible early in its life.

Over 2000 models have now been designed, so collectors have a wide variety of themes and styles to specialise in. Early models and limited editions can reach substantial prices at auction.

'The Swatch Collectors of Swatch Club' was formed in 1990. Initially based in Switzerland, it soon expanded to other countries. By the end of the first year the club had over 20,000 members.

Members received among other incentives a free gift. The first of these was 'Golden Jelly' (pictured top left) which had a transparent strap, case and dial which revealed the watch's movement.

The club name changed in 1996 to 'Swatch the Club' and continues to grow. For the year 2008, members receive a free club watch Once Again, Again (pictured left).

Members also receive all the club publications including the Swatch World Journal, all the brand's catalogues, frequent inside information, plus VIP invitations to special events, and additional chances to get hold of Swatch Specials and limited editions.

Related Features
Swatch Club Watches
Rare Swatch at Auction
Swatch Club at Auction

Related Links
The Official Swatch Site