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This year again, Swarovski will provide the extraordinary tree topper for the Rockefeller Center® Christmas tree in New York City. Swarovski crystal also proudly decorates the two Christmas trees located in Mall of America in Bloomington, Minnesota, as well as “The Great Tree” at Marshall Field’s, State Street, Chicago.

Mall of America is the nation’s largest retail and entertainment complex. The mall displays two separate Christmas trees during the holiday season and thousands of sparkling Swarovski crystal ornaments will adorn each one. Visitors can also enjoy “The World of Swarovski”, a compelling exhibit highlighting the history of Swarovski and its various product offerings. For those seeking a special crystal holiday gift, a Swarovski retail store is located on the second level.

The infamous “Great Tree” at Marshall Field’s on State Street in Chicago, Illinois, will also be dressed with sparkling Swarovski crystal ornaments this holiday season. Three crystal ornaments were exclusively designed for Marshall Field’s: Snowflake, Cascade and Ball. Smaller versions will be available for purchase at selected Marshall Field’s locations throughout the holiday-selling season.
World-renowned French designer Andrée Putman designed a one-of-a-kind crystal tree topper for “The Great Tree”. Inspired by the Eiffel Tower, the tree topper is approximately 7’ feet (2.1 m) tall and features a chrome and black structure covered with illuminated Swarovski crystal. The Great Tree will be on display in the Walnut Room from November 12 until January 8, 2006. “The World of Swarovski” exhibit will be on display and Swarovski crystal products are available for purchase on the Home floor.

Shoppers at Marshall Field’s Watertower Place, also located in Chicago, will have the pleasure of viewing eight chandeliers from the Crystal Palace collection. Swarovski selected designers and artists from around the world to exploit not only the beauty but also the technical possibilities of Swarovski crystal. The results are brilliant personal and innovative interpretations of the chandelier. Designers include Yves Béhar, Tord Boontje, Tom Dixon, Vincent Van Duysen, Michael Anastassiades, Ferruccio Laviani and Georg Baldele.
On display from November 11 until January 8, 2006.

To celebrate these various happenings, Swarovski will donate over USD 100’000 to the Starlight Starbright Children’s Foundation from the sale of products in the 2005 Rockefeller Center Collection. This organisation is dedicated to brightening the lives of seriously ill children and their families.

Visit the Swarovski collection online for more detail.

Visit the WCN Swarovski information pages and message board.