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New York, NY (October 15th, 2004) - Little girls and doll enthusiasts of all ages will be very happy indeed, when they discover a new way to collect their favorite classic Madame Alexander® dolls. The third collaboration with the venerable Alexander Doll Company, McDonald's is debuting a new Happy Meal® featuring miniature versions of beloved Madame Alexander Disney dolls.

Gale Jarvis, President of Madame Alexander, states, "For nearly 80 years Madame Alexander has been continuing the tradition of creating beautiful dolls of superior quality to delight and challenge the imagination of little girls everywhere. Working with McDonald's provides a wonderful opportunity to reacquaint mothers with Madame Alexander, allowing them to introduce their favorite characters to their own daughters, inspiring a whole new generation of collectors, and helping to create new memories by sharing fond ones from the past."

The Happy Meal® promotion, which runs from October 15th through November 4th, or while supplies last, will feature a series of six 4 3/4-inch versions of classic Madame Alexander dolls. These time-tested favorites have proven popularity and wide-ranging appeal, and the line-up offers a range of characters from traditional Disney characters like Mickey Mouse, Minnie Mouse, Cruella De Vil, Jasmine, Blue Fairy and Pinocchio.

Destined to become sought-after collectibles, the Alexander Happy Meal dolls represent the first time that McDonald's has offered a doll with "sleep eyes," an innovation introduced to the toy industry by Madame Alexander in the early 1930s. McDonald's worked with the Alexander Design Team to ensure that the dolls produced were of the highest possible quality and truly capture the charm and many of the essential components of a traditional Madame Alexander doll. All the dolls are articulated and wear at least one item of full fabric clothing. There is fine, detailed painting on the faces, and most have rooted, rather than wigged, hair, a feature especially important to doll collectors of all ages.

The Alexander Doll Company, a New York-based company, continues the tradition, elegance and innovation of Madame Alexander® dolls with a full line of fine quality, handcrafted collectible dolls, baby dolls and play dolls. The company has created a series of "firsts" that have shaped the doll industry and has always been a pioneer of style and quality in this community.

For more details visit the Madame Alexander web site
or visit the McDonalds web site.

Visit the WCN Ma information pages and message board or visit the WCN Premiums and McDonalds message board.