|
The
20th Century has been responsible for some of the greatest changes
to the way we live our everyday lives. Fast moving technology
gave us the invention of the radio at the beginning of the century
to the ipod's that we plug into today. Interior design has progressed
from Formica to Ikea and ceramics from Midwinter to Moorcroft.
But it is not just the products that are worthy of status, it
is the talented designers that created them, without their initial
vision and determination, these products would never have developed
into reality and become such a huge part of the world we live
in today.
One of the most celebrated artists of the 20th Century was Andy
Warhol. Born Andrew Warhola, in Pennsylvania USA to Czechoslovakian
emigrant's Ondrej and Julia Warhola, his date of birth still remains
a bit of a mystery. Andy always claimed that his 1930s birth certificate
had been forged, but we do know that he was born between 1928
and 1931.
After
graduating as a Batchelor of Fine Arts in 1949, Warhol shortened
his name and started work as a commercial artist and illustrator
for well-known publications like Vogue and Harpar's Bazaar. Although
foremost his career was as a commercial artist he was desperate
to have his work taken seriously and to be seen as a "pure"
artist.
1956 was a turning point in his career and already a well-established
figure mixing with the elite in social circles, his fascination
with fame, celebrities and youth led him into another period of
his artistic life.
Being obsessed with celebrities (as were most people in the 1960s)
he began to paint the Hollywood screen idols. The image that is
so recognisable as his work today is that of Marilyn Monroe, she
was Warhol's favourite model although he did not begin to paint
her until after her death. Other Hollywood screen idols that he
captured during the 1960s were Elizabeth Taylor and Elvis Presley.
These paintings were so popular, celebrities endorsed them and
each wanted to be painted by him.
One
of his most famous images is that of the Campbells Soup Tin. He
saw the heavily advertised consumer images like the soup tin worthy
subjects and was right to - as this particular image has become
iconic, being re-produced on many products. The most well known
"The Souper Dress." Was marketed as a throwaway item.
This outfit originally cost just $1.25, and featured Warhol's
soup can images which formed a huge part of the "Pop Art"
culture. An extremely rare item that if you were to find one in
good condition it could cost in the region of £700 to £1,200.
Other
commercial work produced during this period was Coke bottle tops,
Brillo Soap Pads and Heinz Tomato Ketchup bottles. These commercial
art images reflected the popular need for consumer mass production
and Warhol's ability to turn a mundane object into art thus ensuring
his place in history as one of the founding members of the "Pop
Art" culture.
Over the course of his career he produced thousands of different
pieces and had a team of employees who reproduced his work in
his studio, which he named "The Factory". The most common
method used was silkscreen painting because his art could be reproduced
time after time, turning "high art" into a form of mass
production. .
Now anything adorning Warhol's images is highly collected. Originals
command serious money but modern day collectable items are more
affordable. Most of his original works of art now sit in private
collections or are on display in museums around the world. In
Pittsburgh, USA is The Andy Warhol Museum, the largest American
Art Museum to be dedicated to one single artists work. However,
sometimes items do come up for sale. A "Little Electric Chair"
pink acrylic silkscreen print sold at Christies Contemporary Art
Auction in 2001. Its estimate was $430,000 to $575, 000 but it
actually realised $2.3 million.
There is something for everyone in the Warhol collecting world
and you don't have to spend a fortune on an original piece as
there are many companies producing his products under licence.
Crystal Impressions have a range of laser etched crystal blocks
in their "Prestige and Special Editions" range, you
can choose from Marilyn Monroe or Elvis to the commercial images
of the Campbell Soup tin to a Coca Cola bottle. Prices are far
more affordable than an original piece of artwork as they start
at as little as £39.95 to £49.95 each.
The
sports clothing company, Adidas, recently produced a Superstar
trainer as part of their "Expressions Series" to celebrate
their 35th Anniversary. The "Andy Warhol" design, produced
in a limited edition of 4,000 shoes sold out instantly. If you
bought a pair now on the secondary market they would cost between
£70 and £90.
There
is even an Andy Warhol soft doll, which sells for £15, and
a stunning 'Art Opening with Andy and Edie' Daisy doll, which
is rare, and can cost £50 upwards. If this is still a little
high for your pocket then you could purchase a copy of the "Velvet
Underground" album for around £15 to £20, as
this "Banana" cover was another famous design.
Warhol would have appreciated these interpretations of his work
in modern day collectables, as he was an obsessive collector himself.
Well known for frequenting the flea markets looking for bargains
he was also a common face in auction houses and loved buying off
of local dealers. After his sudden death in 1987 when gall bladder
surgery went terribly wrong he left behind a townhouse with 30
rooms. He had only been able to live in two of the rooms because
the rest were crammed full of objects that he had collected. Well
known for his extensive collection of cookie jars, he also had
items ranging from Tiffany Glass Lamps to a Fred Flintstone watch,
celebrity autographs to his 600 time capsules, which he filled
with everyday materials that reflected his life.
It is not only Andy Warhol's work that is so recognisable but
his signature is as well-known. Recently on BBC's 20th Century
Roadshow a lady brought in the 1971 "Tait" Gallery Exhibition
Catalogue, Warhol had initialled some of the pages and the Expert
authenticated it with a value of £750. Be careful though
when buying signed works because his signature was easily copied.
If you do want to invest in an authentic piece, be it a poster
or a magazine that has been signed always take time to look at
the paper and printing style. Anything genuine will be at least
20 years old, so don't buy unless there is reliable provenance
and the dealer is reputable.
Andy Warhol was a legend in his own lifetime and his work took
on many different directions throughout his career - taking art
and design into another dimension. He was one of the few artists
that were as popular as his subjects and has always remained in
fashion with the retro "pop art" era being so sought
after today.
He lived the American Dream and more than fulfilled his well-known
motto of "famous for fifteen minutes." His work crossed
media from film making to writing and even his own television
show. His style has influenced everything from advertising to
today's modern artists. When he died in 1987 he left behind a
legacy of work for us all to treasure.
INTERESTING FACTS
· The media referred to Andy Warhol as the Prince of Pop.
· 1952 was his first one-man exhibition at the Hugo Art
Gallery in New York.
· He founded "The Factory" in 1962.
· Warhol made over 300 Underground Films, the first of
which was called "Sleep" and simply showed a man asleep
for 6 hours.
· In 1968 Valerie Solanis shot him in the chest, she was
an ex-employee at "The Factory". Although escaping with
his life, Warhol had to wear a bandage for the rest of his life.
FURTHER INFORMATION
www.warhol.org - for the
Andy Warhol Museum in USA.
www.warholfoundation.org
- for the Andy Warhol Foundation in USA.
Magazine Index | Previous Issues & Features
|