SpongeBob SquarePants

King Corporation today announced it is offering a reward of
BURGER BUCKS® good for a one year’s supply of Original WHOPPER®
sandwiches for information leading to the safe return of missing
SpongeBob SquarePants inflatables.

The gigantic blow-up figures began popping up on tops of BURGER
KING® restaurants on November 11, 2004 and have been recently
disappearing from their lofty perches across the nation.

These incredibly fun and amazingly yellow blow-up figures are
part of the largest inflatable promotion in the history of the
Quick Service Restaurant industry, with just over 4,700 BURGER
KING® restaurants playing home to a 9-foot inflatable SpongeBob
SquarePants. These inflatables are a larger-than-life reminder
that BURGER KING® restaurants currently offer a number of
collectible toys and watches featuring SpongeBob and Friends.

However, even these toys and watches are disappearing at an
alarming rate, through both mundane and mysterious means, from
BURGER KING® restaurants everywhere.

"As to the motives behind these apparent ‘spongenappings,’
we can only speculate. We did receive one ransom note related
to an inflatable SpongeBob disappearance in Minnesota,"
said Russ Klein, Chief Marketing Officer, Burger King Corporation.

"Now, of course, Burger King Corporation does not condone
‘spongenappings’ and strongly discourages anyone from going
on rooftops or doing anything illegal to swipe a Spongebob SquarePants
Inflatable," said Klein. "Our reward only applies
to previously ‘napped Spongebob SquarePants Inflatables."

"We are concerned about our missing, massive sponges and
the effect their absence is having on SpongeBob fans, employees,
children and parents everywhere. We hope the reward will help
these AWOL SpongeBobs find their way home," Mr. Klein said.

Anyone with information leading to the safe return of a missing
SpongeBob SquarePants inflatable should call (305) 378-3998
to qualify for the reward.

About The SpongeBob SquarePants Movie Promotion at BURGER
KING® Restaurants

Burger King Corporation and Nickelodeon have teamed up to offer
BURGER KING® Guests the opportunity to collect 12 different
toys from The SpongeBob SquarePants Movie. Guests can also choose
to purchase any of five different watches featuring SpongeBob
and Friends. The watches are available for $1.99 with the purchase
of any value meal. Pricing and participation may vary. For a
limited time while supplies last.

For more details visit the Burger
web site

Visit the WCN Premiums
information pages and message boards.

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