PEZ & SpongeBob Squarepants


PEZ is riding the wave of success with its SpongeBob Squarepants.

SpongeBob Squarepants along with his bizarre but lovable world has now found a home at PEZ. Seldom has a cartoon been so thoroughly underestimated as this one, who, along with his friends from the bottom of the sea have conquered TV screens all over the world. Then it’s no wonder either because a sea sponge who wears square pants, lives in a pineapple, has a pet snail that behaves like a cat and who happens to work in the kitchen of a fast-food restaurant called “Crusty Crab” doesn’t seem to be everyone’s cup of tea. What a mistake! With his sweet, innocent way, SpongeBob Squarepants has won over fans of all ages.

The secret of the TV series may lie in its positive outlook and its humor that brings generations together. Adults and children alike laugh at the ocean inhabitant and his adventures with his friends. SpongeBob Squarepants was created by Stephen Hillenburg, a marine biologist. The first episode was aired in the US in July 1999. Numerous episodes followed.

Of the over 50 million viewers who watched the series from month for month, approx. 20 million are adults. One of the US’s most prominent TV magazines rated the cartoon series among the top ten of the 50 best cartoons of all time.

It was therefore high time that PEZ honor these characters with their own dispenser collection. To do so, we designed two dispensers for SpongeBob Squarepants. One is the classic with SpongeBob in his famous square pants and the other is more mischievous with SpongeBob in nothing but his underwear. Along for the ride are also Patrick Starfish, our hero’s best friend as well as Squidward Tentacles, his grumpy neighbor. All in all, these
dispensers have been lovingly designed and look sweet enough to eat.

PEZ will accompany the launch of this new collection with great attention to sales support. Dealers will be provided with perfectly coordinated POS materials. With blister packaging, stickers, impulse cartons as well as single stack or quarter pallet displays, SpongeBob Squarepants will continue to ride the wave of success with PEZ.

For more details visit the Pez web site.

Visit the WCN Pez information pages.


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